LO1: Strengths and Weaknesses of both ideas

Idea 1: Music Video for song "Move With the Season" by Temples.

Strengths:

-The video would be incredibly marketable to audiences who are 14-18 and therefore would be very successful when shared on social media platforms such as YouTube, Facebook and Instagram, since it is that age range that use social media the most since they are digital natives.

-The video would be incredibly suitable to the Music's genre.

-The video would create a direct appeal to the target audience, who like psychedelic music, and are going to be interested in psychedelic animations also.

-The video will have beautiful visuals to match the mysterious musical style

-The videos animated style will be similar to other animated psychedelic videos

Weaknesses:

-Psychedelia is a very difficult style to work in when animating.

-The process of creating the video would be incredibly time consuming since the video is going to be animated in a 2D style in a frame by frame manner.

-The process may be difficult to create by an under developed animator.

Idea 2: Trailer for animated motion picture "Super Dudes".

Strengths:

-The video would contain a lot of humour, therefore would be successfully marketable on social media since videos of satirical and humorous nature are shared often on social media (e.g. memes).

-Animating the video would be an enjoyable process, therefore I would finish the video quicker.

-Animating the video would create a product which will have a direct appeal to a specific yet wide audience.

Weaknesses:

-Despite me being likely to finish the video quicker, the process of animating would still be reasonably time consuming.

-The video's narrative is too wacky and could be unsuccessful among a mainstream audience.

-The video may not make sense as a non-linear narrative, and may be hard to create a clear sense of narrative through this advertising style